From first idea to first year on the road. A hands-on course built for the real decisions food truck owners actually face.
Overview
Most business courses teach concepts. This one gives you a truck to run.
Across eight modules, you build a real business as you go. You cost your own menu, size your own loan, write your own job descriptions, and decide whether a real event is worth working.
Every tool produces something you keep: a downloadable business plan, a costed menu, a funding recommendation, and a repayment schedule.
By the Numbers
What Makes This Course Different
22 interactive tools generate a personalized PDF from your own numbers (costed menu, loan repayment schedule, cash flow statement, funding recommendation), plus Excel workbooks, job description templates, and real government permit guides.
Case studies follow Bill, a recurring food truck owner, through real decisions across multiple modules.
Uses real permit fact sheets and plan check guidelines from LA County, NYC, and Portland, plus actual SBA funding guidance.
"Your First Year Running the Truck": 8 connected real-world decisions where each choice shapes the next, ending in a personalized "Year in Review."
What You'll Get
No fluff, no filler. Every resource is designed to save you time and money in the real world.
Structured instruction across all 8 modules, from startup costs to event logistics.
Ready-to-use spreadsheets for cost tracking, pricing, cash flow, and financial planning.
Generated from your own numbers: costed menu, funding recommendation, repayment schedule, and more.
All future updates included. Come back whenever you need a refresher or a new download.
Sample Tools
These are previews of the 23 interactive tools inside the course. Adjust the sliders and see your numbers update live.
What it really costs to get a food truck on the road.
Size your funding and see monthly payments and total interest.
Recipe costing and food cost percentage. Pick a sample item.
Run the numbers before you commit to a festival or pop-up.
Curriculum
Expand each module to see what you'll learn.
What it really costs to get a food truck on the road, and the mistakes that sink new owners early.
Competitor analysis, customer profiles, brand identity, a working social media plan.
Funding sources, loan mechanics, cash flow management, a personalized funding recommendation with a document checklist.
Recipe costing, food cost percentage, menu engineering, consistency at scale.
Sourcing, storage, waste reduction, par levels, with a running case study.
Employee handbooks, job descriptions, hiring, pay and benefits, real workplace situations.
Permits, health department requirements, insurance, advocating for fair regulations.
Finding events, running the numbers on whether one's worth working, shift logistics.
8 connected decisions pulled from every module, plus a personalized review of what's worth revisiting.
Capstone Preview
Decision 1 of 3
Every tool, every worksheet, every calculator in this course is yours to keep. Start today, and walk away with more than a certificate. Walk away with an actual plan.
Have more questions? Get in touch
8 modules · 23 tools · 44 downloadable resources